Feed: Mashable
Posted on: Saturday, May 04, 2013 22:00
Author: Dani Fankhauser
Subject: Does Your Brand Offer a Value Proposition?
One man's trash is another man's treasure, the cliche says. But it's true — no good or service is of equal value to every person, not even money itself, as interest rates reveal, it all depends on what year it is. So if you're selling something, it would behoove you to set your customer's expectations before they start weighing costs and benefits themselves A Google Ngram would suggest the term "value proposition" first appeared in 1944; however, usage began to spike in the late 1990s. It's said that Michael Lanning, a McKinsey & Company consultant first coined the term in 1984. He later wrote a book, "Delivering Profitable Value: A Revolutionary Framework To Accelerate Growth, Generate Wealth, And Rediscover The Heart Of Business," in 1998, about how companies can grow by paying attention to customers |
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